Coastal Closets & Showers
Web Design & Digital Marketing
Coastal Closets & Showers
The innovative Coastal Closets and Showers in Stuart Florida was ready to make some changes to their digital marketing in 2019.
Blue Water Marketing was tasked with a full website redesign & digital marketing campaign. Utilizing good practices in Web Design, SEO, Social Media Marketing & Content Creation was at the forefront of our minds as the website not only needed a drastic visual improvement but a significant UI/UX improvement as well.
We had been discussing an overhaul of the Coastal Closets & Showers website for some time. During our meetings, we had addressed a number of web design issues such as Mobile Responsiveness, User-Experience, Layout & Contact issues that they had been running into.
Our goal in redesigning the website was to determine exactly how people were navigating their website. We addressed some issues that topics were too specific and that people were interested in the overarching service categories, instead of the niche ones.
We created a sitemap that specified their highest revenue services, placing those pages directly on the header to make the user-experience as good as possible.
Click here to visit the new Coastal Closets & Showers website.
Digital Marketing Services
About The Client
Coastal Closets & Showers is a custom home storage solution and heavy glass shower door company located in Stuart, FL. Blue Water Marketing was tasked with a full website redesign & digital marketing campaign.
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Social Media Marketing
When it comes to Social Media Marketing, we really worked to determine the most effective way to create a strategy to show both growth & revenue. Our job was made easier by the amazing service that Coastal Closets & Showers provides. The images that we received were amazing!
We began incorporating the creative to display the amazing closets, showers and other various home solutions that Coastal creates. We wanted to display everything properly with great copy to align with the images. We all know the saying “A picture is worth 1,000 words,” well that is definitely true for Coastal Closets and Showers.
Since we launched their campaign, we have grown their pages 100x and have increased the organic reach on their various social media pages. Additionally, within the first week of campaign launch, Coastal received their first consultation and the leads have continued in since then.
Search Engine Optimization & Content Creation
When we first began looking into the SEO & keyword ranking for organic search, we knew we had to address the positioning on Google.
We took a deep dive into their Google Analytics account to determine where people were spending the most time on their website. Of course, the #1 page was their home page, but the content was next. Overall, their organic ranking was not great, but it was in a manageable place that could identify important keywords to their business.
Previously, their SEO strategy was hyper-specific, which worked, but the search volume on Google did not show any value.
We scrapped their previous hyper-specific keywords and went for the bigger fish! We are creating content that will increase their overall SEO for broad keywords that will drive revenue to their business.
As you can see from the image, our SEO strategy, although in its infancy, has already worked drastically. Google doesn’t like black-hat techniques, so if you are looking for an SEO company, make sure that you ask the right questions, so that you will see the results.
Google PPC Marketing
As Google PPC certified marketers, we love running Google PPC marketing campaigns.
We knew from past experience that when working on a full SEO campaign, it does take time to rank higher. The best digital marketing to offset that time is to create a Google PPC campaign. We are able to achieve #1 positioning right when we click the launch button.
Since we began their Google PPC Campaign, we have generated hundreds of clicks that delivered quality leads & revenue for their business.