Digital Marketing FAQ's

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Social Media FAQs

Social media success is measured just as any other form of marketing: traffic, leads and sales. While counting the number of followers can help you understand your reach, the bottom line that determines success is how many people it drives to your site, how many of them are qualified leads, and how many actually become customers.

Whether your business is currently on social media or not, it has forever changed the way potential customers as well as current customers communicate with business, and vice versa. By being accessible to your customers, through social media you are developing relationships thus helping them through your sales funnel.

There is no set answer to this question. They key is to be present where your customers are, which ranges business to business. The best way to answer this question is to have a qualified specialist determine your best means of directly interacting with potential customers.

With the ever-evolving environment of social media, there are a lot of variable that come into play such as time, effort, budget, audience and strategy as a whole. Regardless. It’s important to remember social media marketing is a marathon, not a race.

Social media success is measured just as any other form of marketing: traffic, leads and sales. While counting the number of followers can help you understand your reach, the bottom line that determines success is how many people it drives to your site, how many of them are qualified leads, and how many actually become customers.

There is one certainty in this question, social media marketing is never free. Whether you are spending your own time on it, asking an employee to do it in addition to their other work load or outsourcing to a marketing agency, there is always a cost.

The focus is to get the maximum ROI out of the time and money put into it. It’s important to remember, ROI isn’t just about revenue. We mean it is, but it can also satisfy other objectives, such as bringing in new leads, increasing email subscriptions or boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

SEO FAQs

Search engine optimization is the process of using onsite and offsite tactics to help get content presented by a search engine. When done well, the practice of SEO increases the quantity and quality of the traffic driven to your website.

The majority of web traffic is generated by search and those that come to your website through search have a greater degree of intent in respect to most other channels.

Local SEO is the process of optimizing your online properties to generate the most traffic based on location searches. Basically, it helps businesses promote products or services to local customers who are more inclined to generate into leads.

There is a lot of speculation regarding this topic. Overall experts generally agree, aside from money, rankings are based on relevance and authority. The best way to achieve a high search engine ranking is to create one of the most thorough webpages and online presence possible for each keyword and topic.

 

Keywords are the words and/or phrases your customers search usually within a search engine such as Google. These are used to find relevant pages, images, videos or other pertinent information when looking for something specific. SEO professionals such as ours, consider all keywords and topics relevant to your product or service to optimize your budget to focus in on the most qualified leads. Essentially, paid advertising without SEO is like throwing your hard-earned money out the window.

Pay-Per-Click FAQs

PPC stands for pay-per-click. In laymen’s terms, it’s a way of buying web traffic. Participating businesses pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however, numerous channels such as Facebook, Instagram and other social platforms offer PPC models.

Well, first off that’s a loaded question. We are asked this question a lot, the best answer is that for PPC, you need the three “ E’s”: Expertise, Experience, Effort. We have that. Most businesses fail in at least one of these categories, resulting in wasted money. We have software that provides us with the most valuable information, the specialists who have managed very successful PPC, and we care enough to invest the time needed to make it successful.

We perform thorough keyword research to identify your most profitable keywords and incorporate them into the campaign. Once your campaign has been formulated and is in progress, we continuously monitor and make daily adjustments. These changes include things such as adding additional keywords, excluding negative keywords that won’t convert into leads thus making sure your budget is not spent on unqualified leads.

Content Marketing

Content marketing turns traditional marketing upside down. Instead of focusing on a company and its products, it focuses on the needs of the consumer first. The goal of content marketing is to provide valuable, genuine information to consumers for free, in order to build a relationship with them based on trust, which will eventually convert them to make a purchase.

There are two answers to this question, yes and no. While content creation does need to be continuous there are ways to streamline the process. One of the best ways to do this, is to repurpose content.

This essentially means creating content in one form and then reworking it several times, and on multiple platforms in order to utilize the same information. For example, writing a blog about a whole topic then taking pieces of the blog and repurposing that information on your social media platforms.

Not only does this lessen the amount of work but it also continuously reiterates vital, helpful information to your consumers who individually have different tastes.

There is a lot of debate that goes on around this topic. Every business and demographic are different as far as consumption patterns go. In general, new content should be posted no less often than bi-weekly, typically in the form of blogs and gallery updates.

It’s not just important, it’s vital. Posting content through a blog and then sitting back, waiting for someone to see it is like a woman getting a “trim” and expecting a man to notice it. It’s not going to happen.

 

 

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