Web Design For Business Growth

In today’s overly stimulated world, growing any business is challenging. You have to be a jack of all trades as well as a master of all. You worry about marketing strategies, product, growth, employees, and about a million other things that come up during the course of the day. With so many tasks pulling in various directions, it is easy to let your digital footprint slip. We have compiled a list of web designs for business growth here, so continue reading!

If you realize that you are letting your digital impact slip, and you don’t have the time to do it yourself, look to hire someone.

Make sure you hire a reputable digital marketing firm, like Blue Water Marketing to take of your website design and rebranding campaign to the next level. Practically everyone is on the internet, whether they are purchasing or just researching.

User- Experience (UX)

seo company & UXHaving an engaging, honest, useful and most important relevant website, will allow the user experience (UX) to be ahead of the competition. When designing your website, you must take into account the UX. You have to determine what draws the customer in, why and how long will they remain on your page and how can you convert them.

E-A-T

google SEO & Web Design E-A-TLooking at your site through your customers eyes and needs will help grow your business and set you apart. E-A-T Google ranking experts view this expertise as part of the E-A-T algorithm, which stands for “Expertise, Authoritativeness, Trustworthiness.” Which is used to rank your content, and ultimately your page on search engines.

    • “Expertise” – You need to be an expert in your field. Start becoming an expert in your field; gaining as much knowledge of your products and services. Expertise means you have the skills to be the creator of the Main Content (MC) and mention it in your content.
      • While expertise is less critical for lifestyle websites, but it’s vital for more specialized websites. Some good news is your site can show expertise if the content is seen as and is truthful and useful for users. Use your website to showcase how you can help your customer with their problem, versus them only helping your needs. 
      • When you start to share the knowledge and little trade secrets, it may feel like you’re being counterproductive, however, you are showing transparency and integrity. You can start sharing through blog posts, social media posts and even videos posts! Sharing useful knowledge will show that you are an expert in your field. 
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    • Authoritativeness” – Web Design AuthoritativeYou need to show that you are an authority in the MC. You can obtain this from the expertise of your writers or your self. Google will look for areas that the MC creator is seen as authoritative, from other blogs, social sites, and other web page mentions. 
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    • Trustworthiness” – You need to show users they can trust both the creator and the company of the Main Content, the MC itself and the website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information. Sites that accept credit cards need to make sure their site is secure, especially when handling consumers personal information. Everything about your site should make users feel safe while they’re visiting. The reason people will want to complete a transaction on a particular website is their projected trustworthiness.

Your website must make consumers feel safe, comfortable and at ease when they are browsing, leading to conversion and loyal customers.

Trustworthiness can be obtained by having clarity and sticking to simple designs versus complex, noisy designs. In years past, the top trend was to have web designs that were over the top, filled with animations and flashes. However, consumers prefer clean, simple flat designs. 

You will see that websites designers are finding simple web designs more popular. Websites still using quirky features, flashy images and are overly animated are not seen as trustworthy, but rather gimmicky. All the unnecessary features slow down the load time of your website, which will affect your SEO ranking. Having a high ranking site also increases trustworthiness. There are several ways to increase your trustworthiness, SEO ranking, and conversion rate.

Google first showed this acronym in Google’s Search Quality Guidelines, which was produced in 2014. But with Google’s official release in 2018, we now know just how vital E-A-T is. In 2019, E-A-T is set to be a game changer. Our SEO Services deal with getting your site to comply with Google’s E-A-T crucial factors. Google has stated that E-A-T is among the top 3 considerations for page quality.

So why is having expertise, authority, and trust so significant? Essentially, E-A-T determines a website’s value. Google’s quality raters use E-A-T when judging how good a site or page provides what consumers need. They look to see if they are getting a good online experience and if the MC meets standards. If the raters feel like a user would feel comfortable reading, sharing, and recommending the content, then the site earns a higher level of E-A-T.

When you think of E-A-T, view it as the reason why a user would choose your site over the competition’s. E-A-T has a direct impact on how Google receives and ranks your website.

Inviting and Easy to Contact

Web Design Contact UsConsumers prefer to contact businesses through their websites versus telephones, especially if inquiring about their services. In today technology-driven age, they are wanting that information quickly. They don’t want to waste their time being pitched to, they want the meat and potatoes. To earn the customer trust make sure that the company’s contact page has the two options.

    1. The first options are more in-depth, asking for a quote and the ability to provide necessary information.
    2. The second option should be more generalized, with only a few fields for input.

Social media is also a great way for consumers to reach out and contact you in real time. The use of posts on the page will make consumers able to see the answers to more common concerns. On the website itself, make sure to remove any social media feed, this again will lead to the simple, uncluttered page. Of course you’ll want to have the social media icons that link to your social media pages.

In addition to having a great website, you have to make sure the provide unforgettable customer service. If the contact us page states “contact us 24 hours a day” make sure you are responding, promptly and accurately. In order to be able to answer 24 hours a day having a Chatbot or another form of artificial intelligence in place will help keep your site personable at all hours.

Artificial Intelligence

artificial intelligence and web designA great way to communicate between consumer and business online is to enlist the help of artificial intelligence. Consumers, while they prefer e-commerce over brick and mortar, still want to have personable connections. This desire to connect is the reason AI in all forms is popular. The use of AI in website designs has taken on many forms, for instance, machine learning, personalization, and chatbots.

Machine learning and personalization AI are similar. Both have been designed to ingratiate a feeling of “special” within each user, which fosters brand loyalty. Chatbots, however, are able to influence the user experience in a more direct way. Providing an engaging element is the main draw to incorporating a chatbot into website designs. Users are able to ask questions and receive answers in real time, and are able to acquire that information quickly. Chatbots are also able to continue to learn and decipher new information, through continued updates and gathering of information through the internet.

Video Landing

Over 78% of internet users watch online videos. Wouldn’t it make more sense to capture this by having a video on the landing page? However, make it special by avoiding using older YouTube videos, or ones already on your pages. Take the website design to the next level, creating a video landing page that is used as a direct call to action. Also, create an immersive video that auto-plays on the homepage. Either of these approaches will provide information and drive the brand’s identity. Both will improve UX and the impression of your company as a whole, thus tieing into the trustworthiness of E-A-T.

Having a video on the homepage will convert consumers better than other forms of information and content. It is predicted that 69 percent of website traffic will be from videos. Why leave your online business presence to only 21% of the market.

Having videos on pages, showing how to use products, descriptions of products, and anything else as it relates to your website will increase customer engagement. Engaging, exciting and useful videos have the potential to be shared through social media, gaining exposure and more brand awareness.

Parallax Websites

Parallax scrolling is considered a special scrolling technique used in web design. Background images throughout a web page move slower than foreground images, creating an illusion of depth on a two-dimensional site. Parallax is becoming one of the most used designs techniques in web designing. This simple motion created on the screen, that most people don’t realize they have already seen, helps make websites feel dynamic and interactive.

When choosing whether to integrate parallax or not, you have to consider the ramification on the mobile experience. To assist with increasing the site speed and not affecting the mobile usability, it would be advantageous to either reduce parallax scrolling or remove it entirely from mobile applications. It is always imperative to think of all instances where you may want to use it first and how it needs to be adjusted for users across multiple devices.

Growing your business presence only should be a daily task. This is done through continual content releasing; whether blogs, videos or both. The use of blogs and videos to convey your expertise will lead your consumers to trust you more, ultimately increasing your SEO ranking.

I could continue to say increasing your SEO ranking will lead to more brand recognition, and so on. But as you can see everything about your online presence is related. They intertwine and will lead to growth in your business.

If you see you are struggling to increase your SEO or brand presence, reach out to an expert. Blue Water Marketing can give you the advantage you need to see your business grow.

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Jay Partington

Jay Partington

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Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.

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