The Importance of Local SEO

I’m sure at least once this past week you did a Google search for a local store. Whether it was to get directions, you were looking for a product, or just needed a business’ phone number. Local searches are used by just about everybody to find something they need within a reasonable distant of them.  In fact, according to SearchEngineLand, the Google 3-pack appears in the top spot in 93% of searches with local intent. If you’re not sure what the Google 3-pack is then keep reading as we dive deep into the importance of Local SEO.

Importance of Local SEO local pack example

 

What is Local SEO?

Local SEO refers to users that do local searches such as “restaurants near me” or “auto parts store Stuart Florida.” Local SEO is one of the best ways to market your local business online. It gives your potential customers access to information about your business such as your address, phone number, website and even current deals going on. The first step in local SEO is creating or verifying a Google My Business listing. By creating a Google My Business (GMB) listing, your business will now appear on Google Maps and will show up in what is called the “local pack.” You may be asking yourself “Okay, great I added my business but I don’t show up on the top 3 of the local pack.” Well, that is the goal of doing Local SEO for your business. It puts your business closer to the top of the local pack.  There are a lot of factors for why businesses appear in the top 3 such as the main factor being the location of the searcher.  Other factors are consistent citations (online directories such as Yelp!), mobile-friendly website, and many more
 
The Importance of Local SEO Citation Example Yelp

 

Statistics of Local SEO

Now lets get into why all this is important for your business. Appearing on the 3-pack gets you on the very top of Google, above every other organic listing. Here are some stats about local search and Local SEO:

  • There are over 3 billion local searches a month (Convirza)
  • Local searches lead 50% of mobile visitors to visit stores within one day (SearchEngineLand)
  • 61% of mobile searchers are more likely to contact a local business with a mobile-friendly website (BrightLocal)
  • 76% of local searches result in a phone call (Junto)
  • 95% of smartphone users have used their phone to look up local information (Forbes)

The Importance of Local SEO

  1. 3 billion local searches a month is a huge number. You are missing out on a huge number of leads if your business is not listed on Google. Just by adding your business to GMB already increases your business’s digital visibility.
  2. Just by being on Google’s local pack and being found by a potential customer you are already increases your chances of getting foot traffic in your store. 1 out of 2 people are pretty good odds on getting someone to walk through your doors.
  3. Making sure your website is mobile-friendly is huge for regular SEO and as you can see carries over to Local SEO. Customers want easy navigation in regards to your website and a large majority of local searches are performed on smartphones. 
  4. Having more than 3 out of 4 people call your business by finding your local listing is huge! The more your phone is ringing the higher chance of getting a new customer.
  5. Lastly, 95 out of 100 smartphone users are looking up local information on their phone. That’s an incredibly high number of smartphone users looking for businesses just like yours.

    Local SEO is a necessity for brick-and-mortar & service industry small businesses in 2018. Without it, you are just giving customers away to your competitors.

Conclusion

More and more people are using their smartphones, tablets, and computers to find businesses near them. Consumers are using Google to find restaurants, mechanics, house cleaners, and the list goes on. Implementing a local SEO strategy for your business can have a huge impact on your business. If you need help with Local SEO or even setting up a Google My Business listing, give us a call or go to our contact page. We specialize in helping local businesses get found.
Jay Partington
Blue Water Marketing
Stuart, FL

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