Web Design | Pay-Per-Click Marketing
Website Design Optimized For Search & Leads
Clean, Informative & Visual
Conversion Rate Optimization
JetLoan Capital arranges financing for pistons, turboprops, helicopters, jets, boats, & yachts for private, charter, and commercial usage.
The team at Jetloan Capital reached out to us in September 2018 with questions about their Google Pay Per Click marketing campaign. We created a full PPC audit, which we reported back to them with. unfortunately, it appeared that their current PPC campaign was costing them a significant amount of money, but they were not generating the results they were hoping for.
As time went on, we began optimizing their PPC campaign and achieved some great results. In March 2019, we also launched a new website for JetLoan Capital with the intention of increasing their organic rankings.
Digital Marketing Services
About The Client
JetLoan Capital is an independent aircraft and yacht loan broker based in Stuart, Florida. They have over 25 years of experience and have secured over $2 billion in funded loans.
They utilize their network of 100 banks, credit unions, private equity and lessors to secure financing for yachts & aircraft, for both personal & commercial use.
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Pay Per Click Marketing
Our PPC Certified team dove into the existing pay per click account that the previous managers had created. We identified historical trends, search volumes, keywords & conversions to create new campaigns that would perform better.
Our team created a number of various campaigns based on the historical data that we received. We decreased the number of keywords within the campaign to align more efficiently with the budget that we were given & have achieved a 7% click-through-rate and a 15% conversion rate.
Additionally, we have increased the overall brand awareness by achieving 47,000 impressions over the duration of the campaign.
The team at JetLoan Capital began inquiring about a new website that was more responsive & optimized for search engines. Our team created a 30-page sitemap of the most important keywords and services that JetLoan Capital had been targeting.
We had to implement certain securities & criteria for JetLoan Capital, as they receive their credit applications from their website. Our team was able to achieve higher keyword rankings 7-days after the launch of their new website.
Additionally, we needed to develop a more successful user-experience and conversion rate optimization into this website. Our goal was to drive people to specific pages within the website, to achieve higher quality scores for their PPC campaign and rankings for certain keywords that align with the specific aircraft or yacht they are brokering.