Anushka Spa & Salon
Marketing Campaign

The amazing Anushka Spa, Salon & Cosmedical Centrè in City Place in West Palm Beach was ready to make some changes to their digital marketing in 2019. Blue Water Marketing was tasked with a full campaign incorporating a number of various marketing campaigns that included E-mail Marketing, Web Design, SEO, Content Creation, Social Media Marketing & Pay Per Click.

Anushka Spa Marketing & Website Design
25%
Web Design
25%
Social Media Marketing
25%
SEO & Content Creation
25%
Google PPC

Website Design

During our initial meeting with the team at Anushka Spa & Salon, we determined that our best approach to a Google Pay-Per-Click campaign is to create a number of dedicated landing pages for our certain keywords. We wanted to ensure that we were going to be able to track every single booking that occurred from our PPC marketing. With that task, we designed and created 15 landing pages specific to each and every service that is offering at Anushka. 

Based off of the results of the campaign, our thought-process was correct. We have generated not only a significant amount of online bookings, but we also implemented call tracking to determine every single phone call from the Google PPC campaign from our landing pages.

Anushka Spa Marketing & Website Design

Website Design

Anushka Spa Marketing & Website Design

During our initial meeting with the team at Anushka Spa & Salon, we determined that our best approach to a Google Pay-Per-Click campaign is to create a number of dedicated landing pages for our certain keywords. We wanted to ensure that we were going to be able to track every single booking that occurred from our PPC marketing. With that task, we designed and created 15 landing pages specific to each and every service that is offering at Anushka. 

Based off of the results of the campaign, our thought-process was correct. We have generated not only a significant amount of online bookings, but we also implemented call tracking to determine every single phone call from the Google PPC campaign from our landing pages.

Social Media Marketing

When it comes to Social Media Marketing, we really worked to determine the most effective way to change the strategy to show both growth & revenue. Our approach was simple, Anushka Spa & Salon delivers an amazing experience and high-quality services in the beauty world of West Palm Beach, so we needed to highlight that. 

We began shifting the creative to display the beautiful hair, manicures, pedicures, massages, etc. We wanted to display and communicate the amazing environment & staff to bring a personal feel to such an amazing brand. 

We were tasked with creating amazing explanatory videos, photoshoots & other various creative so that we had the content we needed to grow their social media pages. 

Since we began our campaign for social media marketing, we have increased engagement 3x over since last year, we have grown their pages in terms of followers and launched a number of contests that have increased the organic reach on their various social media pages.

 

Social Media Marketing

When it comes to Social Media Marketing, we really worked to determine the most effective way to change the strategy to show both growth & revenue. Our approach was simple, Anushka Spa & Salon delivers an amazing experience and high-quality services in the beauty world of West Palm Beach, so we needed to highlight that. 

We began shifting the creative to display the beautiful hair, manicures, pedicures, massages, etc. We wanted to display and communicate the amazing environment & staff to bring a personal feel to such an amazing brand. 

We were tasked with creating amazing explanatory videos, photoshoots & other various creative so that we had the content we needed to grow their social media pages. 

Since we began our campaign for social media marketing, we have increased engagement 3x over since last year, we have grown their pages in terms of followers and launched a number of contests that have increased the organic reach on their various social media pages.

 

Search Engine Optimization & Content Creation

When we first began looking into the SEO & keyword ranking for organic search, we knew we had to address the positioning on Google. 

We took a deep dive into their Google Analytics account to determine where people were spending the most time on their website. Of course, the #1 page was their services & bookings, but the content was next. For those of you who aren’t aware, Anushka Spa & Salon is an industry leader who have been featured in Vogue, Bazaar, Lucky & Shape magazines (there are many more).

We took an even deeper dive and determined historically, which pieces of content both received the highest traffic and the most time on page. Thankfully, Google Analytics provides all of this information. From there, we really looked at their rankings to determine which keywords we could get to the first page the fastest, then followed with the highest ROI services and created a full content strategy. 

Within that content strategy we truly create content that is both informative as well as beneficial to help rank on Google organically. 

As you can see from the first image to the right, since we have began working, their organic search visibility has increased 104% due to an increase of organic rankings for a number of the keywords we identified as important for longevity for their business. 

SEO Marketing Ranking Overview

Search Engine Optimization & Content Creation

SEO Marketing Ranking Overview

When we first began looking into the SEO & keyword ranking for organic search, we knew we had to address the positioning on Google. 

We took a deep dive into their Google Analytics account to determine where people were spending the most time on their website. Of course, the #1 page was their services & bookings, but the content was next. For those of you who aren’t aware, Anushka Spa & Salon is an industry leader who have been featured in Vogue, Bazaar, Lucky & Shape magazines (there are many more).

We took an even deeper dive and determined historically, which pieces of content both received the highest traffic and the most time on page. Thankfully, Google Analytics provides all of this information. From there, we really looked at their rankings to determine which keywords we could get to the first page the fastest, then followed with the highest ROI services and created a full content strategy. 

Within that content strategy we truly create content that is both informative as well as beneficial to help rank on Google organically. 

As you can see from the first image to the right, since we have began working, their organic search visibility has increased 104% due to an increase of organic rankings for a number of the keywords we identified as important for longevity for their business. 

PPC Company Example Ad

Google PPC Marketing

As Google PPC certified marketers, we love running Google PPC marketing campaigns. 

We knew from past experience that when working on a full SEO campaign, it does take time to rank higher. The best digital marketing to offset that time is to create a Google PPC campaign. We are able to achieve #1 positioning right when we click the launch button. 

Since we began their Google PPC Campaign, we have generated thousands of clicks that delivered revenue to their business.

Google PPC Marketing

PPC Company Example Ad

As Google PPC certified marketers, we love running Google PPC marketing campaigns. 

We knew from past experience that when working on a full SEO campaign, it does take time to rank higher. The best digital marketing to offset that time is to create a Google PPC campaign. We are able to achieve #1 positioning right when we click the launch button. 

Since we began their Google PPC Campaign, we have generated thousands of clicks that delivered revenue to their business.

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