The Importance of Responsive Web Design

Introduction

Responsive web design is a must have for any website in today’s date and age.  Sites that lack mobile-friendliness are more liking to lose visits as well as rank worse on search engine results.  Find out why below. 

What is Responsive Web Design?

According to Wikipedia, “Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.” In other words, responsive web design is when a website will respond or change according to a visitor’s device. For instance, if you were to view our website on a desktop and then on a phone, our website will adapt to your screen size to make it easy to read.

Responsive Web Design & SEO

On April 21st, 2015, Google released an update it its algorithm that affected how websites ranked on Google. SearchEngineJournal.com called the update “Mobilegeddon”. The update affected every single website on the internet and how they ranked on Google. This update requires websites to be mobile-friendly to qualify for betting rankings on Google’s search engine results. The best way to check if your website is mobile-friendly is to use Google’s mobile-friendly testing tool.
Here is what the update affected:
  • Affects only search Google Analytics on mobile phonerankings on mobile devices.
  • Affects search results in all languages globally.
  • Applies to individual pages, not entire websites.

Statistics of Mobile Usage

So you came here to learn why responsive web design is important.  As the years go on, more and more people are using their smartphones for everything to running businesses, watching TV shows, and listening to music.  If you have a website, you will get visitors that are on their phone.  Here are some statistics about mobile internet traffic:

  • According to Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year.”
  • 51% of customers say that they use mobile devices to discover new brands and products (Google)
  • 89% of people are likely to recommend a brand after a positive brand experience on Mobile (Google)Graph of Mobile Internet Users

Better User Experience

This is the the meat and potatoes of responsive web design. Responsive web design creates a seamless user experience. It reduces confusion, creates ease of navigability, makes sure font sizes are easy to read, and creates an opportunity for a visitor to browse your website without leaving.  User experience also affects your websites SEO because the longer visitors stay on your website, the better your website will rank.

Conclusion

Responsive web design is not a trend in today’s web design environment.  It is here to stay and has even become a must-do for any website.  Responsive web design will help you rank better on search engine results pages and create a pleasurable experience for your website guests.  Guests that have trouble navigating your website on a mobile device will most likely need and as stated above that’s more than half. If you need help with your website visit our web design page to learn more.

Jay Partington
Blue Water Marketing
Stuart, FL

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Our digital marketing strategy is built on the foundation of driving measurable results. We take a full-circle approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty.

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