6 tips for shareable blog content on social media
Social media platforms have become a vital tool for marketers and sales team who use content to promote new products and brands as well as engaging prospects.
Furthermore, by gaining a significant traction on social media it will, in turn, increase your company’s web traffic. Additionally, it will provide your readers who would otherwise never have found your company a new opportunity. And yet, with the hundreds of thousands of articles and content share to social media platforms daily, it is very easy for your content to be buried if it doesn’t make the mark.
Lastly, ‘ultra-shareable’ blog content is the key to being noticed on social media. This works to gain the attention of your target audience. From experience, I am sure you are thinking, easier said than done.
Here are six tips for shareable blog content..
Create content with your audience in mind
Most importantly, if you are only posting about your company’s news, most likely, you will have a hard time engaging your audience.
It’s fine to post company news occasionally, but most people don’t want to share let alone read sales-sounding blogs all the time. Instead, think about what you would want to see on the site if you were your own target audience. What information would you be looking for? Most shared content is information based on advice. Providing relevant advice is a great tool to create shareable content.
The best way to approach this is to create customer personas for your target audience. These items include basic demographics, job titles, challenges, how your company relates to that audience, etc. This will help when shaping your content narrative.
For example, a pediatrician could post the five signs that your child suffers from seasonal allergies. A lawyer could post the qualifying factors for bankruptcy. And, a digital marketing company could post the pros and cons to an in-house versus agency marketing team.
2. Give your readers a surprise
The web is full on basic information, expected advice and typical viewpoints. Where can you differ in your view points?
For instance, if you’re a marketer that feels certain businesses are wasting their money on social media marketing, write about it.
Anytime you can provide new insight or a new solution to a common problem, you are providing a different perspective. This type of content is more likely to stand out from other content and more likely to be shared.
Please don’t post catchy titles or clickbait headlines to hook your audience and then provide them with meaningless content. This is only going to deter your readers in the future and will put off the persona of untrustworthy.
3. Customer-generated content
A more recent trend is to have your customers involved in the content creation process.
This is referred to as “user-generated content”, this allows your audience to become an ambassador for your company or brand.
This specific type of content adds a variety to any company’s marketing plan by letting customers become part of the voice. At the same time, it also increased the authenticity of the content with the material coming from users directly.
Need some more data to back up this trend?
User-generated content posts shared to social media platforms have a 28% higher engagement rate than standard company posts.
According to Adweek, user-generated content results in approximately 29% higher conversion ratings. This content pulls consumers looking to make their final purchase.
4. Establish trust and credibility
If you do not have trust and credibility, your audience won’t want to share your content.
Just as your company filters the content you share based on the credibility of the source, your audience is doing the same with their social media networks.
Additionally, when your audience sees that you are citing credible sources and data from reputable names, readers will see that you are doing your homework before providing information. Data without points to back up the information is seen as false advertising.
Look for authoritative websites within your industry or sites that focus on things related to your business and interests. These sites will soon become your go-to for citations and make future citing a breeze.
5. Create attractive content for your audience to share
Even if your content is phenomenal if you don’t create posts that are easily read, clean and organized you may be missing out on a lot of shares.
Write short, concise paragraphs and provide plenty of white space. It’s more attractive to the reader. It also allows readers to digest your information.
Do not use the same layout all the time for articles. Get comfortable with mixing it up. Include bullet points, text highlights, block quotes, bold words, header tags, etc. Obviously, don’t do this for every line so a good balance is key.
Be sure to add images, videos, and infographics to break up the monotony of information.
Lastly, include social share buttons. Use discretion on which platforms you allow sharing to based on your industry. This allows for content to be shared directly from the source.
6. Ask employee advocates to create content
Having employee advocates create content also falls under the category of user-generated.
Who are the employee advocates you may ask? These are your internal team who are already advocating on behalf of your company. These employees will need to have a decent social following and are excited to be a part of a new marketing initiative. By encouraging employees to create interesting and fun content, you will have a new exciting mix to present your audience.
Don’t force it. If someone does not want to participate, the content will come off that way. More than likely, those already advocating for your brand will jump on board without a second thought.
Your company will be seen as one with both knowledge and trust in its employees which will go a long way with your audience.
Research has shown that company messages reached 561% further when shared by employees compared to information shared through the official company site social media platforms.
Thanks for reading our 6 tips for shareable blog content! Here’s our final suggestion…
Not every blog is going to go viral, but consistency is key. Oftentimes it’s the content you least expected to gain the least traction that takes off.
By remembering the information above when generating company blog posts for social media, you can engage your audience, increase the share ability and improve your brand visibility.
If you need any additional help regarding Social Media, check out our free Social Media E-Book here.
Social Media Account Manager
Blue Water Marketing